Some companies have reluctantly corralled themselves into operating an approach to safety and health that emphasizes a reactive strategy. When management losses focus on its true core values and emphasizes a reactive approach to safety and health, it sends two distinct negative messages to employees, (1) we don't care about you, and (2) it's all about the polished bottom line, not your safety. Therefore, the company in general places most of its energy and resources into reacting to accidents after they occur. Such a reactive approach assumes that accidents merely happen, and that there's really nothing that can be done about it.
Subsequently, these reactive safety programs tend to incur costs that are much greater than proactive programs because they aren't implemented until an injury or illness has occurred.
A proactive approach emphasizes prevention: doing whatever is necessary to ensure accidents never happen on your project site. A proactive response to safety in the workplace occurs before an accident occurs. It is designed to anticipate and prevent accidents. Proactive strategies are much more of a cost benefit than reactive strategies because the company makes investments that result in potentially huge returns. By implementing a well structured safety program emphasizing a proactive approach to accident prevention, management can truly send a credible message of caring to all employees.